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You may already have valuable pieces in place: a lead magnet, coaching offer, course, sales page, funnel, membership, emails, or several of those things. Your opportunity is to make sure what you have, and anything you build next, works together as one clear, intentional path.

Success comes from creating a clear path
Don’t add another piece to a system that isn’t connected yet.
01
You May Recognize Yourself in One or More of These…
✦You have several offers, but you’re not completely sure how they fit together.
✦People join your list, but there isn’t one clear, obvious next step for them to take.
✦Your lead magnet delivers value, but doesn’t intentionally lead anywhere.
✦Your pages, products, and emails feel like separate pieces instead of one connected journey.
✦Your customer journey mostly exists in your head, not somewhere your team can see it.
✦You’re not confident a new subscriber or customer would know exactly what to do next.
✦You’ve built a lot inside Kajabi, but it still doesn’t feel like one intentional system.
✦You keep adding new things without checking whether they connect to what’s already there.
02
What Deserves Your
Attention Next
Map the journey before you build anything else.
Start with one simple question
Where do I ultimately want this person to go?
Then work backward. Look at:
01where people currently enter your world and find you
02what you ultimately want them to buy, book, or join
03what needs to happen between those two points
04where the journey currently stops or stalls out
05where people are given too many choices
06where there is no obvious next step to take
You do not need a complicated funnel map.
You need to clearly see:
1
Where your
customers enter
2
Where you want
them to go
3
What needs to
connect the two
The framework
Build It Backwards. Launch It Forward.™
Build it backwards
1
Know your customer’s
ultimate destination
Hover to see the question
Where do you ultimately
want this person to go?
2
Determine what needs
to exist to get them there
Hover to see the question
What needs to exist
to support the journey?
3
Launch in the order of
your customer journey
Hover to see the question
Build it backwards,
launch it forward
Launch it forward

Before you build anything else, get clear on where the customer journey is leading. Sometimes the smartest thing to build first is the thing your customer will experience later.

If this works exactly the way you hope it does, where will your customer need to go next?
Once you know the destination,you can determine what actually needs to exist to support the journey, then launch it forward in the order your customer needs to experience it.
Before you add something new
Before creating another
lead magnetfunneloffercoursesales pageautomationKajabi setup
ask:
What job does this new piece need to do inside the customer journey?
More assets don’t create a stronger business, only purpose does.
03
How Kajabi Can Help You
CONNECT All the Pieces
Once the customer journey is clear, Kajabi can help you bring the pieces together through things like:
Strategy first.
Kajabi second.
Kajabi can connect a lot of moving parts, but first you decide how to make them work together.
Landing and sales pages
Email sequences
Automations and forms
Offers, checkouts, upsells
Post-purchase experiences
Customer navigation
Courses, cohorts, coaching
Memberships and communities
Newsletters and podcasts
Let’s connect the pieces together.
Book Your Free Clarity Consult
In their words
“We didn’t just get a Kajabi expert and designer, we got a thought partner.”
Tim & Gina Johnson
“Lisa’s knowledge of Kajabi and putting it all together was unmatched. What sets Lisa apart is her rare ability to see your vision and mission and then translate it into something that looks and feels exactly right. One of her many gifts is to open doors you didn’t know were there. Working with Lisa is a creative relationship built on trust. We will continue to work with her, and that says everything.”
Your Connect Check
If more of the right people showed up tomorrow, is there already a clear, intentional path for them to follow?

If that question gives you pause, the next step isn’t adding another piece. It’s getting clear on the path first.

Your Connect Takeaway

A clearer path changes what you build, what you connect, and what you focus on next. When you know where the customer journey is leading, every piece can start doing a more intentional job.

That’s where I’d start.
Lisa K Carroll at her desk
Lisa K Carroll
Kajabi Business &
Design Specialist
Free Business Clarity Consult

Let’s Look at
What’s Possible

Your quiz revealed your biggest opportunity. Now let’s put it into context for your business. Bring me what you’ve already built, what’s working, what feels disconnected, and where you’d like the business to go next.

You’ll get a look at your business through my eyes, and I’ll show you what a more connected customer journey could look like for your business.

We’ll look at things like:
✦where people are entering
your world now
✦where you ultimately
want them to go
✦where the journey may be
losing clarity
✦what deserves your
attention first
✦what could work together
more intentionally
✦what needs to be refined,
connected, or built next

Plus anything else on your mind, from strategy to something you’d like me to build.

You don’t need to have this figured out before we talk. Just bring what you’ve got, and we’ll map out what’s possible together.

Book Your Free Clarity Consult