Recurring Revenue Builder
A guided, interactive experience to help you explore how what you know, love, and already do could become recurring monthly revenue.
Created by Lisa K. Carroll, Kajabi Business & Design Specialist + Membership & Community Expert
What If You Didn’t Have to Start From Zero Every Month?
You can turn what you know, love, and already do into recurring revenue every single month.
I Know What Starting Over Every Month Feels Like
When I first came into the online business space, I loved it. But before long, I started missing one thing from the traditional work world: the predictability of a steady paycheck.
I knew I needed a way to create more stability in my business.
For me, the membership model changed that.
A Membership May Be Simpler Than You Think
Before you picture yourself constantly creating new content, spending hours managing a community, or adding another big commitment to your business, there are a couple of things I want to clear up.
A membership does not have to put you on a never-ending content treadmill. And it does not have to take over your business.
When it is built around what you already know, teach, create, and do, a membership can be much simpler and more sustainable than you might think.
Think About It...
- Netflix
- Amazon Prime
- Costco or Sam’s Club
- A gym membership
- An unlimited car wash plan
- Software subscriptions
They are all different, but the principle is familiar: people continue paying when they continue receiving something they value.
That Same Principle Can Work in Your Business
Instead of selling your expertise one time and continually starting over with the next client, course, service, or offer, a membership creates an ongoing experience where people can continue receiving value from what you already know and do.
What a Membership Can Create in Your Business
Predictable, Sustainable Monthly Recurring Revenue
So every month does not have to begin at zero, giving you recurring revenue to build from.
More Stability and Focus in Your Business
Giving you room to focus on serving your customers instead of constantly chasing the next sale.
More Leverage From What You Already Know and Do
So your teaching, resources, and support can serve more people without requiring more one-to-one hours.
A Natural Next Step for Your Customers
Giving them an ongoing place to keep learning, getting support, and working with you.
You May Already Be More Ready for a Membership Than You Think
Here’s the part most people miss: much of what makes a membership valuable can come directly from the work you’re already doing.
The questions you answer, the things you teach, the resources you share, and the support you already provide can all become part of a valuable membership experience.
Which of these are you already doing?
You do not need all four. The point is that you may already have more of the foundation than you realize.
Four Simple Touchpoints Can Be Enough
A valuable membership does not have to mean constantly producing more content. In fact, four meaningful touchpoints a month can be plenty.
More is not necessarily better. A membership with a few meaningful, consistent touchpoints can be more valuable than one packed with more content than your members can realistically consume.
A simple month could include any combination of:
- One teaching or training
- One live conversation, Q&A, coaching session, or support opportunity
- One useful resource, checklist, template, or implementation tool
- One community, accountability, or connection touchpoint
These are examples, not requirements.
Those touchpoints do not have to mean four brand-new pieces of content every month.
- A question you answer can become a training.
- A live Q&A can become a valuable replay.
- A process you already teach can become a checklist or template.
- Something you already have can simply be used again or repurposed when it makes sense.
Ongoing value is what makes recurring revenue possible. The goal is a membership that is simple for you to deliver and valuable enough that your members want to stay.
Hint: They’re coming for YOU. Your expertise, guidance, and support are where the real value begins.
Low Lift. High Value. Built From What You Already Do.
Let’s run the numbers
See What Recurring Revenue Could Look Like in Your Business
Your goal
Find a Starting Price
Don’t worry about whether the number feels realistic yet. Start with an amount you’d be excited to see coming in consistently each month. We’ll use it to explore a few ways a membership could help you get there.
A Simple Way to Start Exploring
Think of these as starting points, not numbers you are locked into. This gives you a simple way to see how price and member count work together.
The price that makes sense for your membership will depend on the value of the experience, the level of access and support, what is included, and the result you help members create.
Price exploration
Choose a Monthly Price to Explore
Choose one of the example price points below, or enter your own. Try a few different numbers and watch how the possibilities below change.
These are simply starting points to explore, not necessarily pricing recommendations.
Planning scenarios
What Your Price Could Produce
These scenarios are based on the monthly price you chose above.
| If you had… | Monthly revenue |
|---|
Planning math only, not a forecast or a guarantee.
Your Recurring Revenue Snapshot
You’ve explored how your monthly revenue goal and membership price can work together. Your snapshot brings those numbers into one place so you can see what the possibilities could look like and keep a copy for reference.
What you explored
Monthly Recurring Revenue Goal
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Monthly Price Explored
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Number of Members Needed
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You do not have to start from scratch. The goal is to build from the expertise, resources, and support that already exist in your business and shape them into an ongoing experience people continue to value.
Free membership consult
Want to See What a Membership Could Actually Look Like in Your Business?
I’d love to connect with you, hear what you’re thinking, answer any questions you have, and help you determine whether the membership model is right for your business.
I’ll also take you behind the scenes of my own membership and community so you can see how the pieces come together.
As we walk through it, I’ll show you how what you know, love, and already do could become the foundation for a membership that adds recurring revenue to your business.
Includes a live behind-the-scenes Membership + Community Site Tour
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